Monday, September 30, 2019

Murra’s Is a Significant Work of Literature Essay

â€Å"Why is a play a significant work of literature? It is because the play presents enduring themes and ideas that continue to engage audiences.† The play Murra’s by Eva Johnson takes place between the late sixties and mid-seventies and focuses on one family and their struggle to come to grips with white Australia as they move from a fringe dwelling to life in the city This play was set at the time of the stolen-generation, which was when Indigenous Australian children were taken away from their families by British settlers and were forced to forget what little of their Aboriginal identity they knew, and live like â€Å"white people†. The ancestors of those people who were subject to the stolen generation still exist today that is why the ideas and themes that are conveyed in the play about the stolen generation continue to engage an audience particularly in Australia because the discrimination they experienced is still going on today and it might not ever go away. Throughout the play there are a number of themes and techniques showing and emphasising the treatment of Aboriginal people, how they lived, their thoughts and their opinions. The first theme displayed in the play is Gender. Gender is a social idea that creates roles and expectations based on people being either male or female. An example of gender is shown through the technique of characterisation. A significant character by the name of Wilba is characterised by the writer through dialogue and stage directions. He is seen as the dominant masculine figure of the family, greatly shown in scene one when he comes home carrying a bucket of water and food. The effect of the way Wilba is characterised emphasises the gender stereotypes that are very constant throughout the play. Another technique showing gender is costume. The women in Murra’s wear traditionally feminine clothing. For example mother Ruby comes home with a bag of dresses for her sixteen year old daughter Jayda to wear, as this is typical female attire. The expectations of the female gender are maintained through costume because what the women wear is stereotypical. Gender at the time was a significant issue, particularly within Aboriginal culture. Identity is a strong concept to most Indigenous Australians. It is a significant issue or theme in the play Murra’s. Identity is part of a link to culture. Due to government control at the time, Aboriginal identity was severely affected, illustrated by the families struggle to maintain it. Characterisation is used to show identity by the way Granny is characterised through her strong beliefs, shown in act one when she says; â€Å"Wudjella woman got different way to Gudjeri woman. They don’t have woman’s dreaming, special dance†. The effect of this is Granny is shown as a representation of the strong Aboriginal identity that the family cling to. Granny’s dying scene is another example of identity; this is shown through the technique of sound and lighting. â€Å"This is done to the music of the Didjeridu and Clapping sticks. At the end of the dance the lights slowly fade until the stage is totally black.† This symbolises her return to the earth and the traditional preparation of her body to return to the spiritual world of her dreaming. Granny’s death results in the metaphorical death of Aboriginal identity. Power is the ability to influence the behaviour of people and is a theme that is central to the play Murra’s. The characters within the play are very much affected by the power and authority that controls them, which essentially dictates the role of gender and identity of each character. One of the techniques used to show power in the play is setting. An example is â€Å"The year is 1970. The family have moved to the city.† This example shows that the government had the power to move them from the county where they were living to the city. Dialogue is another technique used to show power. An example is when Wilba says â€Å"I’m sick to the gut of their false promises of self-determination. Sick of their shit lies, their corrupt laws, their diseases and their gaols†¦ Yeah their chains, their chains.† The effect of dialogue within the play emphasises their strong opinions regarding the constant power struggle they are forced to deal with due to government control. The play Murra’s is a significant work of literature because the themes, gender, identity and power, to this day engage audiences as the issues displayed have still not been rectified and are highly controversial topics. The themes displayed are always present in society and are something that may never go away

History of Psychology Essay

Modern psychology is a science that it continually being researched and added to. Psychology predates the 19th century and includes roots into early philosophy. Looking closely one can identify philosophers that related to the beginnings of psychology, identify major philosophers that historically relate to the beginnings psychology as a formal discipline and how the development of the science of psychology changed during the 19th century. A philosopher that could easily be called the father of modern psychology would be: Rene Descartes. Descartes was a philosopher in the 17th century that stepped outside the limits and wanted to know more. Descartes came up with 4 basic rules to arrive at the truth of whatever he was researching. These rules were basically to think clearly, logically and without bias (Goodwin, 2008). Descartes had several derived ideas and was considered a nativist and a rationalist. These ideas that he created foreshadowed one of psychology’s major topics of nature versed nurture. Descartes also fought that there was a difference between a person’s mind and body; and this difference separated us from animals. Before Descartes died he published his last of many books called: The Passions of the Soul. This book established him as a psychologist and a physiologist (Goodwin, 2008). This book emphasized on human emotions and continued on with a discussion about mind and body distinctions. He Clarified the body is a machine and responds to curtain motions, such as fear, that trigger reflexes. Descartes also determined that the pineal glad in the brain was the gland that sent messages from the mind/spirit to the body. Descartes died at just before his 54th birthday in 1650. There were several philosophers that historically relate to the beginnings psychology as a formal discipline. John Locke, George Berkeley, David Hume and John Stuart Mill are just a few to mention. Each philosopher contributed an aspect to psychology that led to its formal discipline. John Locke refused to believe in an innate mind and believed that mind is created by experiences and was not pre programmed. He stated believed that the ideas that come from our minds are due to ones sensations and reflections from experiences (Goodwin, 2008). George Berkeley added an analysis of visual perception. He disagreed with Locke’s theory of primary and secondary distinctions, but stated that our belief in God gave us a type of reality. David Hume is known for his study of impressions. This study helped research sensations and ideas the thought were due to impressions. Hume also identified the rules of association as resemblance, contiguity and cause/effect (Goodwin, 2008). There are a couple of reasons that psychology changed dramatically in the 19th century. John Stuart Mill was a big part of that change. Even though John Stuart Mill was a very young philosopher, he studied the logic of science and analyzed several methods on how to get a scientific truth. For example, Mill would look in to different genes that could produce depression. Every depressed person that he would look at would have this gene; however that did not mean that if you had the gene that you automatically had depression. In modern times we call his methods the experimental method and the correlation method. These types of methods are use today in the field of psychology. Philosophers are a big part of the modern world of psychology. They helped introduce methods that are still used today and added science to the study. Without philosophers we may still believe that the mind and body are one and that genes create thoughts and ideas and not experiences. We would not understand how visual and sensations react and create thoughts and different experiences. Philosopher Hermann Ebbinghaus once said that â€Å"Psychology has a long past, yet its real history is short† (Goodwin, 2008). This statement represents the fact that psychology is only 100 years old, but can be predated back from the time humans started asking questions.

Sunday, September 29, 2019

McDonald’s Foods

McDonald's is the largest and best-known global foodservice retailer with more than 26,000 restaurants in 119 countries. Their outstanding brand recognition, experienced management, site development expertise, advanced operational systems and unique global infrastructure position them to capitalize on global opportunities. There are 1. 5 million people works at McDonald's in 119 countries around the world. Are they creating employment? Yes they are. They create employment, but still workers in the fast food industry are paid low wages. McDonald's do not pay overtime rates even when employees work very long hours. Pressure to keep profits high and wage costs low results in understaffing, so staff has to work harder and faster. As a consequence, accidents (particularly burns) are common. Since they are pressured to keep their profits high, McDonald†s tends to receive plenty of money or even profit, plenty enough to be the indicator of economic growth. In small countries, when a McDonald†s franchised store opens the economic growth in those countries tends to increase. McDonald's promote their food as ‘nutritious', but the reality is that it is junk food – high in fat, sugar and salt, and low in fibre and vitamins. A diet of this type is linked with a greater risk of heart disease, cancer, diabetes and other diseases. Their food also contains many chemical additives, some of which may cause ill health, and hyperactivity in children. Many products sold at McDonald's restaurants are high in fat and cholesterol, and low in fiber and certain vitamins. For example, according to Bowes and Church's Food Values of Portions Commonly Used (1989) by J. A. T. Pennington, 55% of the calories in a Big Mac come from fat, along with 83 mg of cholesterol. For a cheeseburger, fat content is 45%, with 41 mg of cholesterol. French fries are 47%, while a hamburger is 39% fat and holds 29 mg of cholesterol. Many other products sold by the restaurant chain are similarly high in fat and cholesterol. For comparison, beans are only 4% fat. Rice is 1-5% fat, depending on the variety. A potato is less than 1% fat. As a result of their high content of fat and cholesterol, McDonald's products contribute to heart disease, certain forms of cancer, and other diseases. The links between high-fat diets and certain diseases are established beyond any reasonable doubt. (Dr. Neal Barnard, US Physicians Cttee. – DIET & DISEASE) Even though McDonalds has some sort of negative impacts to their customer, but McDonalds has done great things to the community. For example the Calgary Ronald McDonald House. They have helped by accommodating more than 11,000 families from all over the world. Ronald McDonald House is a â€Å"home away from home† for out-of-town families with children, who have not reached their eighteenth birthday, who are receiving treatment at a Calgary medical facility. Space permitting, mothers who require medical treatment because of high-risk pregnancies may also use RMH accommodations. As the conclusion, McDonalds may have some negative impact on the community, but on the other hand McDonalds helps the community to become a better community.

Arthropod pests Essay

The concern that human society will be inevitably obsessed with death is a valid one. Although there may be people today who escape depressing thoughts of death, all will be distraught after reading only a few lines of the Lament for Ignacio Sanchez Mejias. This essay will analyze parts of the work by Federico Lorca and provide some basic interpretations and thoughts on the subject. Beginning with the first line of the lament, the reader is struck with an overwhelming sense of time—five in the afternoon. It fills the mind as the words continue. â€Å"It was exactly five in the afternoon. † Ignacio has obviously died. The time of day is noted, and the question arises immediately: why repeat the time â€Å"five in the afternoon† after every line (up to five times)! I think the point of repeating the time excessively is to pound a feeling of monotony that accompanies utter grief into the mind of the reader. Also, it provides a broad scope to help the reader understand how many hopelessly depressing things are going on at once. A possible answer, then, is that the lament needs synchronization in order to deliver the correct emotions that Lorca felt. For example, leaving out the repeated time, the first stanza becomes, â€Å"A boy brought the white sheet, A frail of lime ready prepared, The rest was death, and death alone. † In this version, the reader feels like three mundane, somewhat depressing things are happening in sequence as opposed to feeling a horrifying realization of the simultaneous events surrounding the loss of a close friend. Without the repetition it may still seem sad, but nowhere near as powerful as the original. Adding the repetition back in, one feels as though time has been stopped during a metaphorical symphony of pain from grief. As the horrible moment continues, Lorca adds additional imagery: â€Å"Groups of silence in the corners†¦ A coffin on wheels is his bed†¦ The room was iridescent with agony†¦ In the distance the gangrene now comes†¦ The wounds were burning like suns†¦ at five in the afternoon. At five in the afternoon. Ah, that fatal five in the afternoon! It was five by all the clocks! It was five in the shade of the afternoon! † It is no accident that we read of the time of day five times at the end of this section. Also, both of the first two stanzas contain five references to the time as well, almost suffocating us with the existence of the terrible hour. Lorca perfectly displays the effect of death on the human mind. Cluttered with the details most ignored in regular life, our brains (perhaps as a self-defense to keep us alive) go through an almost physical withdrawal when those near to us die. In conclusion, It is obvious that our lives revolve around death whether we like it or not. Death is the nemesis of survival, and survival is our primary goal in life as humans. Reproduction, social reform, religion, or anything else we live for (even hedonism) must manifest itself through survival of ourselves or others. Thus, as long as we survive, humans will always be obsessed with death.

Saturday, September 28, 2019

Dell Mission Statement Evaluation

Dell Mission Statement Evaluation Customers: (8/10)@ – Delivering the best customer experience in markets we serve. – Flexible customization capability Products Services: (7/10)@ -Highest quality -Best-in-class service and support Markets: (9/10)@ – Competitive pricing – Dell has acquired a large amount of the U. S market and it has now penetrated into the Asian markets leaving a competitive edge. – Products are now also sold in Wal-Mart, Staples, and other retail outlets. Growth: (8/10)@ * 2012 Total Revenue : USD$ 63. 7 billion Profitability: (9/10)@ – Financial stability – Dell reportedly earned $1 million per day in revenue from transmitting messages about sales and discounts to its Twitter followers. Employees: (9/10)@ – 103,300 employees – Individual and company accountability Public Image: (8/10)@ – Superior corporate citizenship – To build customer intimacy and loyalty, Dell leverages its customers' knowledge of their own unmet needs. Dell's brand image was and is shaped by customer feedback. Technology: (7/10)@ -Leading technology Dell strives to produce the most technologically advanced products to make life and work easier and more enjoyable. Philosophy: (9/10)@ * We started the company by building to the customer's order†¦ we didn't do it because we saw some massive paradigm in the future. Basically, we just didn't have any capital. – Sometimes you just have to belly up to the bar and take a chance. We made some mistakes, but we also had the strength to work our way out. – It's customers that made Dell great in the first place if we're smart enough and quick enough to listen to customer needs, we'll succeed.

Selecting, Leading and Motivating Sales Representatives in the Essay

Selecting, Leading and Motivating Sales Representatives in the Pharmaceutical Industry - A USA and Canadian perspective - Essay Example They usually earn $40 – 120, 000 a year and have a lot of bonuses like full benefit packages, allowances, and insurance. Pharmaceutical sales representatives have helped boost the sales of the companies that employed them, thanks to their impressive marketing skills in dealing with product advertisement and client persuasion. They have been of great help in promoting a company’s line of pharmaceutical products. An example would be a woman named Anne Fields. She has greatly improved the sales of Schering-Plough Corp in her 19 years with the company. As Vice President in Schering-Plough Corp, she led their 1, 500-representative primary care force. She has also gained a lot of field force management experience, including the oversight of hospital sales organizations. She also has an extensive experience in the field of training and motivating the company’s sales forces. Ms. Fields launched Schering-Plough’s full respiratory line which includes Claritin ®, Clarinex ®, and Nasonex ®. Because of this background, she was gladly welcomed into MedPointe, Inc., a specialty pharmaceuti cal company in Somerset, New Jersey. Medpointe specializes in respiratory, allergy, cough and cold, central nervous system, and pediatric products and is backed by private equity investors like The Cypress Group. Medpointe will use Ms. Fields’ knowledge and skills on respiratory products marketing in promoting their line of products which includes Astelin ®, Optivar ®, and Felbatol ® (Unknown, 2003). Sales representatives taken in by pharmaceutical companies have a major target market and these are the doctors and medical trainees but it is doctors that get the general attention. It is doctors that need the added information in the latest breakthrough in the pharmaceutical industry and, thus, needing sales representatives to feed them the latest updates when it comes to drugs

Friday, September 27, 2019

GIS Report 2 Essay Example | Topics and Well Written Essays - 2000 words

GIS Report 2 - Essay Example Most importantly, technology, career, as well as magnet curricula are making it possible for the GIS education to penetrate into the K-12 classroom. On the contrary, other states allow teachers in responsible for teaching geography to apply GIS in their standards improvement programs without enlisting resources, support, and lessons in their geography curriculum. This discourse attempts to find software fitted with applications specially built to address particular needs of the final users in this case teachers and pupils. This takes place after making considerations involving the cons and pros. The paper also explains why it is important to make sure that the GIS contain the capacity to work with new applications and develop at the same rate with the growth of schools. The teacher should be in a position to organize information precisely, quickly, and in a reliable manner. Various research journals reveal the difficulty among different schools to implement Geographical Information Systems (GIS) especially the secondary division. However, the same studies show an improving shift in the trend towards embracing a standard learning approach where stakeholders in the education sector among them parents and department of education hold teachers accountable for the standards of learning and performance of the pupils (Cassell, & Hiremath, 2013, p. 71). This is addition to the requirements by the NO Child Left Behind program officers (NCLB). Apart from form adding the load to the educators through a set of additional issues, the shift creates room for the education sector to adopt the GIS technology in to the classroom and secondary curriculum using the appropriate standards. States that allow the application of the GIS program without resources and support among other things include Texas and apply a different program dubbed the Texas Essential Knowledge and Skills

IT Conference White Paper Essay Example | Topics and Well Written Essays - 1000 words

IT Conference White Paper - Essay Example However, the PSI-CoE has also indicated its interest in increasing effectiveness, efficiency, cost saving and productivity of the program. Army requests are currently the only requests being processed by the CoE; this however rules out the army reserves and the national guards. The main objective behind this move was to ensure the CoE had the sole responsibility of issuing security clearances and at the same time, bring down any other channel apart from the CoE that issued security clearances. Initially, about 36% of the total requests are being accepted with percentage destined to rise significantly after merging. Pros and Cons Pros The APG will acquire a new platform, while at the same time the additional technical personnel will boost its operations by making it efficient and effective. The APG NEC is currently indicated to lack high bandwidth pipes connecting its different locations, thus the building up of an updated network infrastructure will upgrade the process of attaining a nd working on the information received in the APG NEC. In addition to this, supplementing technical support will also increase efficiency and effectiveness of the Aberdeen Providing Ground Network Enterprise Center. The joint services between the various departments of security will enhance corporation between the numerous personnel involved in the different departments. A good example as indicated is the facilitation of the military intelligence (COEMI) by the Intelligence command (INSCOM). In addition to this, workstation maintenance is destined to be provided by the APG NEC especially if the joint services between the CoE and the MI are undertaken. Moreover, improvement of security is guaranteed upon undertaking the course of action. This will be made possible as the crucial facilities such as the technical and network infrastructure will undergo upgrading or complete makeover. Self-reliance and self-containment will also be upheld in missions, as it will provide the APG NEC with greater flexibility. In order to achieve self-reliance, the mission will rely on organic staffing (Personnel Security Investigation – Center of Excellence (PSI-CoE) IT Way Ahead Conference

Thursday, September 26, 2019

Promotion on London dungeons Essay Example | Topics and Well Written Essays - 250 words

Promotion on London dungeons - Essay Example All visitors who seek information on all available tourist attractions will access these guide and in so doing they get know about London dungeons. Another mode of advertisement applied to market the London dungeons is Dictionaries and translators. These are made in a way to define all the characteristic terms of this attraction and the popular events and performances (Andrews, 2004, p.134). In so doing, the advertisements are accessible by school children and the other learning institutions. The definitions and translations create interests on the side of students to visit and witness the events defined and translated. Another mode of advertisement is through the media and the internet. They advertise and place tickets on their website, indicating the group discounts available and the age groups for which these are applicable. Advertisements are also made through printing photos that shows the popular events and attractions of London dungeon. Such photos are required to be purchased and used as gate passes for eligible entry. Bill boards are also used by Merlin Entertainments Group to advertise London dungeons. For 2012 Olympics, the Merlin Entertainment group needs to intensify its advertisement strategies to reach all the potential visitors who will be coming to London. There should also be established strategies to make tickets, gate passes and entrance photos easily and accessible from various destinations and

The use of deep breathing exercises as a stress management technique Essay

The use of deep breathing exercises as a stress management technique for elementary school children - Essay Example Stress refers to the physical or psychological result of external or internal pressure (AllPsych Online). Stress is also considered a normal physical response to any stimulus causing threat or that which upsets the balance of an individual in some way. Factors causing stress may include external pressure, encompassing the physical environment, like home, work, school, inter-relationships, challenges and difficulties, or even expectations that an individual faces every day. In addition, internal pressures may also cause stress; these cover the over-all health and fitness level of the person, his emotional well-being and mental capacity. The latter in part, determines the body’s ability to respond to external stress-inducing factors (Understanding stress, helpguide.org). It has been ascertained that there are abundant potential causes of stress uniquely expressed for each individual. However, for this particular study, the focus shall be on the factors of stress in school performance of elementary pupils in the United Kingdom. Based on gathered research and studies conducted in UK context, students in primary education particularly those from the ages of 5 up to 12 years old are now generally experiencing school stress which results to a variety of physical and psychological conditions. Stress manifests in different forms, especially among children ages 5 years old or younger since they are still incapable of recognizing and communicating feelings of stress to their parents or guardians. However, stress indicators like clinging to parents, unusual crying, display of temper tantrums and other regressive behaviour (i.e. thumb sucking, bedwetting), and rocking, biting and even toilet accidents are evident. Likewise, children ages 6 to 11 years old, or school-aged children, are more articulate with their emotions and experiences toward stress-related incidences, and the obvious reactions are physical complaints and uncharacteristic

Bird & Bird the Leader in Extensive Legal Services Provision Research Paper

Bird & Bird the Leader in Extensive Legal Services Provision - Research Paper Example It is stated in the case that â€Å"B&B lawyers wanted to be able to access case histories and other legal reference materials online from any of the firm’s 14 offices†. This is one of the highlighted issues that require the attention of the knowledge management (KM) team. Knowledge management system is very important to the business for it usually plays the role of organizing people and generating software and databases by using business expertise and experience. In response to the issue, a development team is created that includes the effort of KM team, information systems specialists and the personnel of 14 offices. The purpose of developing new system demands a team effort in order to meet the purpose of the information system. Another cited issue is all about the â€Å"searching capabilities for finding topic-related content within documents stored in the KM system† (Stair & Reynolds, 2010, p. 478). B&B lawyers are not satisfied with the result provided when using the traditional knowledge search because it generates long lists of results that are not relevant to the answer (Marcinko, n.d.). To address this concern, KM team adapted conceptSearching which is different and more flexible compared to the traditional keyword search. ConceptSearching has the ability to retrieve relevant information in a way that upon entering the natural sentences the nearest searched information is ranked according to relevancy (Chapline & Jytyla, n.d., p. 2). Through the collaboration of KM team, UCLogic and concept searching, a new expert system called â€Å"know-how† has been created. The designed user interface is important to make the usage of KM system easier for the users. The driver for change is B&B’s clients wherein the intention is to share the ways of doing business (White & Flutsch, 2006). Using the internal and external repositories for the new system is risky because there is a possibility that the storage capacity cannot handle the number of documents. Although technology  plays a relevant role in the society nowadays, it can never replace all the intelligence attributes of human beings.  

Wednesday, September 25, 2019

Cheating and Integrity Essay Example | Topics and Well Written Essays - 1000 words

Cheating and Integrity - Essay Example Due to modern technology, people all over the globe can share and access different information. This sharing of information allows an area for everyone to manipulate these information and use them for individual convenience. Moreover, this situation eventually leads to cheating, an unethical behavior that causes the decline of the society. According to Lee (2009), cheating in school may simply be an extension of what is happening in the society. Recent studies on the various negative situations in the society have shifted its focus from the corporate standards to the academic standards for which the leaders of businesses and the political leaders of the next generation will son arise. There were significant findings that the scholars found necessary considering the inclusion of the study of ethics in the schools’ curriculum. Students’ exposure to various ethical standards, especially in the academic community may strengthen their resistance to unethical behaviors due to a higher priority to integrity. Exposing the students to the different unethical behaviors and decisions early on may affect their attitudes towards committing one in the future (Smyth et al, 2009). Cheating in the Classroom Cheating comes in different styles and forms. Gerdeman (2000) identified the different manifestation of cheating inside the classroom, specifically in the community colleges or universities such as cheating on exams, plagiarism, falsifying bibliographies, taking credit for someone else's work, receiving improper help from others, and facilitating cheating by others. In addition, Nath and Lavaglia (2009) further includes stealing a test and fabricating academic documents are but among other forms of cheating inside the classroom. In a study conducted by Volpe (2008) (p. 7) on the attitudes and behaviors of the faculty with regards to cheating, it was found that members in the academe underestimate the amount of cheating in the classroom. This result is an irony to students' self-reported rate of students who cheat. This discrepancy between the instructors and the students is a reflection of how diversified professionals and students are in their perception about cheating. As a result, this also leads t the argument that the student may see cheating as a minor offense instead of a high-risk factor affecting the integrity of the institution and the society as well. Taking the issue too lightly by the instructors greatly influences the perception of students towards cheating. There are, on the other hand different factors that initiate cheating. The need to graduate or to get a good grade is the most common factor that encourages students to cheat. Marital status is also another factor such that married students are more likely to cheat than the non-married students. Sorority and fraternity memberships also increase the chances of students cheating such that they wanted to spend more time with their friends than studying. Age is another factor in cheating whereas younger students cheat more than older ones. Finally, the students' major in the university affects their probability of cheating (Nath & Lavaglia, 2009). As common cheating may be in the classroom, studies also provide results that show that students have varying affections in relation to this issue. In a study conducted by Firmin et al (2009), diverse emotions have been observed from the respondents who were witnesses to peer cheating in completing their tests. Such varying emotions were classified as hostility, anxiety and empathy. Some respondents thought the act as unfair, while some felt annoyed and frustrated. There were those who felt responsible for being a witness to such

Target Retail Company Research Paper Example | Topics and Well Written Essays - 1250 words - 1

Target Retail Company - Research Paper Example This company was driven by the personal principles practiced by Dayton, whereby he believed in reaching higher grounds of stewardship and this made his store become known for dependable merchandise, generous spirit and fair business practices (Target Brands, Inc., 2011). In 1911, Dayton Dry Goods Company was named The Dayton Company so as to incorporate its assortment of goods and services that it had started offering and soon it is commonly known as the Dayton Store. In the year 1916, this company becomes part of the co-founders of Retail Research Association, which is a leading retailers’ cooperative which later expanded and was named the Associated Merchandising Corporation in 1918. In the same year, George Dayton creates a foundation, The Dayton Foundation endowed with $1 million with the aim of promoting human welfare across the world. This was later renamed the Dayton-Hudson Foundation in the year 1969 and later became the Target Foundation in 2000. Following stalling of shipments in 1920 due to a freight handlers strike, Dayton decided to use airplanes to ship goods throughout the country, an idea that was well received by the public following the effects of the crisis on the consumer market. A radio station was created by Dayton in 1922 with a massive influence on Minneapolis. The son of Dayton, George N Dayton, takes over presidency of Dayton Company in 1938 following his father’s death. This company came up with the idea of giving 5% of its pretax profits to the community as a corporate social responsibility strategy in 1946. A new generation of leadership is borne following the death of George N. Dayton, where the grandson Donald C. Dayton, takes over the running of the company in 1950, and this was followed by all the Dayton’s grandsons taking over leadership positions within the company. A commercial interiors department was opened

Tuesday, September 24, 2019

Feature-length American film with a theatrical release between 1970 - Essay

Feature-length American film with a theatrical release between 1970 - 1999 - Essay Example As he came running out of the house, he dropped a folder and had to bend to the ground to pick up the documents that had fallen out (American Beauty 1). However, I think that the angles of the camera changed after Lester learned to stand up for himself. One particular scene that I found to be interesting was when Lester yells at his wife as they are lying in bed as opposed to the usual muttering that he always does under his breath. Here the camera moves from a high angle shot to a slightly low-angle one while Carolyn is shot in a slightly high angle shot. This I think, was intended to reflect on the audience the fact that Lester was now becoming more confident in himself and that Carolyn’s power over him was essentially decreasing (American Beauty 1). I also think that this was also a way for the director to show the audience that a number of positive things were to occur in Lester’s life. At the end of the film, both Carolyn and Lester are viewed through a mid shot showing how each of them was striving to live his life how he wanted it-I saw this when I watched Carolyn having an affair and Lester turning to smoking m arijuana(American Beauty 1). In another scene showing a basketball game, a long shot is taken from a high angle view and is used to provide an overview of the school gymnasium where Angela and Jane will begin acting as cheerleaders. Thereafter a single-cut of Angela and Jane is quickly followed by a medium shot that is in a straight on-angle and which shows Jane making complaints about her parents (American Beauty 1). This particular shot for me served as an introduction to Angela and essentially enabled me to have a clear image of the role that she will play later on in this scene. A match-cut shows Lester and Carolyn driving to the gym to watch Jane cheerleading. Here the shot changes from a close up to a

Hamlet Essay Example | Topics and Well Written Essays - 1250 words - 2

Hamlet - Essay Example With this understanding in mind, the express focus of this brief analysis will be with regards to comparing William Shakespeare’s â€Å"Hamlet† with Tom Stoppard’s â€Å"Rosencrantz and Guildenstern are Dead†. Rather than merely coming to the delineation that these two plays are from different eras and represent a specific and unique take upon the realities that define life, it is the hope of this author that the forthcoming analysis will be beneficial in helping the reader to understand specific dynamics of these plays, specific approaches of the authors, and a specific level of understanding with regards to the comparison and contrast that will be delineated. The very first element of comparison and contrast that should be made between these two plays is with regards to the differential in approach of norms and mores that define society, religious belief, and/or reality itself. For instance, Shakespeare’s â€Å"Hamlet† presents the reader w ith something of a unanimous and ordered society, uniform in its slot, religious beliefs, ideology, and business transactions (Javed 329). The hierarchy that is represented within the play is of course denoted with regards to the manner in which Hamlet acts as the ultimate freeman; able to define his own fate and that of his countrymen upon a whim. Moreover, religious belief is something that is uniform throughout Shakespeare’s play; with Hamlet and others oftentimes representing and unshaken belief that an afterlife and the purpose of the current life can be defined through a very strict Judeo-Christian norm. By means of comparison, â€Å"Rosencrantz and Guildenstern are Dead† is much more asymmetrical its approach. ... By means of comparison, â€Å"Rosencrantz and Guildenstern are Dead† is much more asymmetrical its approach. As such, a lack of religious faith, a destruction in the belief or understanding that social norms are acceptable and efficient in their application, and the integration of the fact that a vast level of irrational and ideological thought impacts the way in which decisions are made and humans interact with one another is evidenced at nearly every juncture (Lewis 611). By means of contrast of the simplistic understanding of religion and social order exhibited in Hamlet, the social order and religious conviction that are exhibited in â€Å"Rosencrantz and Guildenstern are Dead† is far different. Ultimately, an erosion of conviction, a lack of faith, a plurality of society, and the belief that diversity rather than uniformity is the greatest means of empowerment. With regards to style and form, it can also be noted that â€Å"Hamlet† is a classical drama; refe rencing a discernible shape, beginning, midpoint, and in. As such, as a result of the fact that the preceding elements of the plot demand a level of conclusion, the reader is left to understand that action is required within the conclusion as a means of rectifying this tension. However, by means of comparison, the irrationality and the loss of sense of control that â€Å"Rosencrantz and Guildenstern are Dead† exhibits and denotes an underlying lack of confidence with regards to the way in which the plot will be resolved. Further, a unique level of differential also exists with regards to the representation of man in both place (Nejad 59). Whereas men are represented within

Monday, September 23, 2019

Bicycle Thieves Movie Review Example | Topics and Well Written Essays - 1000 words

Bicycle Thieves - Movie Review Example The director of the movie Vittorio De Sica and Cesare Zavattini visit a brothel to do research on the film. The post-war Italy is immersed in poverty and the common people are directionless and destination-less. How poverty makes poor people lose their essential dignity is depicted in the movie poignantly. Ricci and his son Bruno begin to search for the bicycle but Rome is such a big city and police are not of much help. The father and son reach a restaurant, take refreshments and a little wine. The boy gets an opportunity to view the lifestyles of the rich as he sees a family eating plates of pasta and his father tells him "To eat like that, you need a million lira a month at least". After some time, to his great amazement, Ricci happens to see the bicycle thief and pursues him to reach a brothel. An ugly mob gathers, a cop arrives, but he is unable to take any legal action in the absence of the witness, as the complainant Ricci is the only witness. He is frustrated. In the closing sequence of the movie, Ricci is tempted to steal a bicycle himself, and the cycle of theft and poverty continues. Prominent among the Cast are Enzo Stailoa, Enzo Staiola, Lamberto Maggiorani and Lianella Carell. The experiment of introducing non-professional actors and shooting in natural locations is a new experiment and it brings about revised procedures in articulating truth and the ideas that influence the people. It is the demand of the time as well; the film makers face the budgetary constraints in the desperate post-war situation. The studios are devastated; unemployment not only makes the life of the people miserable but impossible to carry on, resulting in suffocating poverty. The experimentation of neo-realist philosophy through this movie has been highly successful. Other Cinematic Characteristics There is a famous scene on and around a bridge over the Tiber. The father, played by Lamberto Maggiorani, who has earlier stuck his son, turns back from his search in fear because he thinks the boy is drowning in the river. So also shooting of the most of the scenes in the movie are filmed i n real locations, without creating artificial and make-believe sets. The director is able to provide the sensitive touch and dealing with the untrained cast has specific advantages. They are ideal raw material for

Forensic Science and Law Essay Example | Topics and Well Written Essays - 2000 words

Forensic Science and Law - Essay Example If there are no exceptional circumstances, the prosecution should not attempt to introduce such evidence. A judge would also consider whether there were any dissimilar characteristics between the print and that taken from the accused, and the size, quality and clarity of the print relied upon [R v Buckley1]. On the authority of an insp0ector, which can only be given where the officer has reasonable grounds for believing the suspect is involved in a criminal offence and the fingerprints will tend to confirm or disprove his involvement or facilitate the ascertainment of his identity. An authorization may only be given for the facilitating the ascertainment of the person’s identity where the person has either refused to identify themselves or the authorizing officer has reasonable grounds to suspect they are not who they claim to be. Fingerprints may also be taken from a person convicted of a reasonable offence or cautioned, warned or reprimanded in respect of such an offence. Subsection (2) replaces the existing provisions about the taking of fingerprints on the authority of an inspector with a wider power to take fingerprints from any person detained in consequence of his arrest for a reasonable offence. The existing requirements to give a person whose fingerprints are taken without consent reasons for doing so and for recording the reason as soon as practical applies to the new power. This amendment to Section 61 of PACE 1984 will prevent persons who come in to police custody and who may be wanted on a warrant or for questioning on other matters from avoiding detection by giving the police a false name and address. Using Livescan technology, which enables the police to take fingerprints electronically and which is linked to the national fingerprint database (NAFIS), the police will be able to confirm a person’s identity whilst he is still in police detention if his fingerprints have been taken previously.

Sunday, September 22, 2019

Mistakes in Business Start-Up Research Proposal

Mistakes in Business Start-Up - Research Proposal Example   In my case, I shunned the idea of daily record keeping, and at times I found myself having put no record of a day’s job. According to Pinson & Jinnet (2006), record keeping can be described as the backbone of the operation of any kind of business, no matter how minute the profits may seem. At one moment in my business, I found myself keeping substandard records that at times were recorded at the back of several exercise books in my office. In the long run, I could barely make out what records were of what date and which attendant did what. During the Christmas season when the sales were too high, it became exceedingly overwhelming for me to deal with the numerous clients getting into the store for new bicycles or even spare parts. It is almost obvious to indicate that my store incurred huge losses which took place as a result of double sales, and improper calculations whilst making sales. Pinson & Jinnet (2006) indicate that with proper record keeping, the entrepreneurs are able to develop a sense of accomplishment in their work, unlike entrepreneurs who do not keep records. With the feeling of having let things run on their own, has been recorded to be suicidal for businesses. In the case of businesses selling products of high demand like in the case of my business during the Christmas period, with many caregivers in need of presents for the festivity, I held the opinion that I did not manage the business right from the onset.

Understand a Child and Young Persons Development Essay Example for Free

Understand a Child and Young Persons Development Essay Physical development 0-3 months New babies start swallowing and sucking reflexes begin. They grasp your finger if you put your finger in their palm. If babies are held up on their feet they usually make stepping movements. When babies hear a sudden sounds or a light is suddenly switched on they will startle by moving their arms outwards and clenching their fists. Towards the end of 3 months babies look less curled up and startles less as they get used to their new surroundings. 3-6 months- By now they have grown in height and have gained weight. Babies are likely to cry less and learn the difference between day and night and are able to sleep through the night. They will start to smile and the sound of their parent’s voice, and start to lift and turn their heads. 6-9 months- Babies are more alert and turn their heads to see what is happening, they showing they are enjoying themselves by smiling and making noises. They can now react out to grab a toy and pass it from one hand to another. They try to communicate by making noises back to you as if they are talking and answering your questions. They also try to grab the spoon when you are trying to feed them at this age. Babies sit up with a support of their high chair or a person or propped up with pillows. They start rolling on their back from their fronts. 9-12 months- Most babies by now are starting to crawl and finding their way around, even if it’s rolling or shuffling. They now sit out without any support and they want to explore so much more. They pick up objects and become more skilled at this. They feed themselves with their fingers. 1-2 years- At this age children can stand up and hold onto furniture, they can crawl very quickly and being skilled at using their hands. They get repeative with things they do such as taking hat off or pulling socks off, this also gets the adults attention. At 18months they begin to find their feet more and enjoy the freedom it gives them. They now can sit on toys and push themselves along with their legs for example- a small truck. 2-4 years- At 2 years old children move confidently and enjoy walking and being able to choose what they want to play with. They may start running and climbing at this age or it could take them till 3 years, depends on the child. They now enjoy pedaling a tricycle or pushing it along with their feet. Some children at this age can walk upstairs using alternative feet. 4-7 years- Children are now using their hands everyday for themselves enjoying activities such as coloring, painting, threading, pouring, controlling a mouse on the computer, and using scissors. They are also able to catch and throw a ball, kick and control a ball. Being to write and using more fine motor skills. 7- 12 years- At this age children find writing and reading a lot easier, handwriting becomes neater and drawings. Also cutting things out is more accurate. From 9 onwards they can now read, write , draw. They have greater coordination and speed when carrying out both fine and large movements, Such as running, football. 12-16 years- Physical changes start happening to the body to prepare for adulthood. Girl’s puberty starts around 11 years, whereas boys may not start until they are 13 or 14 years old. This can cause embarrassment and fell anxious. 16- 19 years- Body changes to prepare for adulthood. Boys may get beards and their voices may start to change. Girls around the age of 15 or 16 will have finished puberty, whereas the boys may have started age 13 or 14 and is likely to take about 3 years to complete. Intellectual and cognitive development 0-3 months- Babies will recognize the smell and sounds of parents voice, they may stop crying when this happens knowing that they are safe. They also try hard to focus on your face, but hold them 20-25 cm away from you as they may be able to see you. 3-6 months- They start to notice mobiles and other objects around them and watch people move around. 6-9 months- Babies explore objects with their mouth as well as their fingers. They will spend a lot of time sitting and playing. Around 8-9 months babies understand that objects and people still exist even when they are not in sight. This is where they make a fuss when their familiar career leaves the room. 9-12 months- They explore objects with their hands and mouth. They start to recognize the daily routine, e.g. know when its dinner time, or bath time they get excited when maybe you start running the bath or put them in their highchair ready for dinner. 1-2 years- Children at this age start to understand more of what is happening around them, they understand more of what is people said. They also have an enjoyment of pop-up toys and play with building bricks and do simple jigsaw puzzles. They recognize the daily routines such as becoming excited when they hear the bath water running as they know its bath time. They start to want some independence at this age, and are developing as individuals. 2-4 years- Children at this age play with small world e.g. farm animals, peppa pig and pretend in the role play area they act out everyday thing and copy what they may have seen at home. E.g. mum washing up or dad making the dinner. They become interested in mark making, painting and books. 4-7 years- They will start to plan their own play and have definite ideas of what they want to do and achieve, they are also becoming even more independent. Children at this age concentrate when activity is interesting to them and have the ability to count and do simple calculations. They also read books silently on their own. 7-12 years- Children at this age can read books silently on their own, they also organize their own play and games and can problem solve e.g. how to play a game. And they enjoy practical situations in which they have to work things out for themselves. 12-16 years- At this age children can problem solve and reason on their own, they also understand the more abstract concepts. They also may try to push the boundaries at home and question why they are in place. 16-19 years- Young people at this age have a higher level of skills such as computers, mobile phone and all the latest technology. And they explore their own identity and develop own personality and create their own space. Communication development 0-3 months- Babies start to cry when hungry tired or distressed, they also start to coo when contented for about 5 weeks. Babies cry to communicate their needs and parents may start to understand the different is types of cries. Babies may stop crying when they hear their parents soothing voice. 3-6 months- At this age babies will start to smile back when they see a smiling face they also start to show they understand a little of what is being said to them. They try to communicate back by cooing and gargling 6-9 months- Babies arms start lifting up to show their parents or carer they want to be picked up they show they understand a little of what is being communicated to them by smiling and squealing 9-12 months- Babies are developing language at this age, they start to make tuneful strings of babbling. They start to point fingers to draw attention of parents for objects they want and have an understanding of what some words mean e.g. get excited when they hear words such as drink or dinner. 1-2 years- At 1 year old strings of babbling are still they way in which babies try to communicate but are beginning to use first words which are usually noticed bye their parents or carers around the age of 13 months. Children at 18 months are still developing their language skills, they start to use a few words e.g. ‘ juice’ ‘muma’ ‘dada’ they understand a lot more of what adults are saying to them. Towards the age of two years they may have a vocabulary of up to 200 words 2-4 years- Children at this age start putting together two words such as ‘daddy gone’ and their speech begins to be understood by adults. By three years their language is really starting to develop they express their ideas and are even starting to use sentences. Children at this age start to pick up what is being said around them and may use this in their communication. 4-7 years- Speech is now easily understood they are beginning to develop friendships and enjo y communicating with their friends and asking them questions. At the age of 5 plus they have the ability to socialize such as beginning to hear and make jokes. 7-12 years- At this age they are telling a lot more jokes and enjoy chatting to their friends. They will start to have verbal arguments with friends and family they also can become persuasive and make deals with people. At 9 years old they can now read write and draw and show imagination. 12-16 years- At this age they have good reading and writing skills they also can be persuasive and make deals with adults and peers. They can use phones and other technologies to communicate such as instant messaging sites. 16-19 years- At this age the use of phones and technology is very important to them to communicate with their friends. Friends are very important at this age more important than being with their family because they feel they are better to go to for support and advice. Social, emotional and behavioral development 0-3 months- Babies love close contact between their primary carers , especially when their feeding. Babies smile when they are asleep and they begin to smile when content around 5 weeks old. 3-6months- They sleep a lot less at this age, and smile more often as they are alert of parent’s voice and movement. They enjoy bath time. 6-9months-Babies around 6 months are usually settled in a routine. They smile a lot when they are playing with familiar people. 9-12months- Babies try to stay close to their parents or carers at this age. They will protest when they leave the room as they know they are gone and it might work to get them to come back. 1-2years- Children at this age stay close to their parents or carers and can get anxiety if people they don’t know come over to them or pick them up. This is the age they become interested in playing with other children, and appear to have signs of temper and frustration. 2-4 years- Children at this age play next to other children but not necessary with them, they copy what other children do and put this into play. Temper tantrums can become more frequent at this age. By the age of 3 years some children may play with other children more and they become more cooperative in play. 4-7 years- At this age they start to play with other children and they begin to form friendships and know who they like to play with, and may seek this friend out to play with. They may have the odd argument with their friend over a toy but it is soon resolved. They also respond well to adults praise. 7-12 years- Children have stable friendships by now and are going over to friend’s houses for tea and maybe over night. They have enthusiasm when given responsibility. E.g. when asked to watch little brother or sister. 12-16 years- At this age they have very strong attachments with friends and this is very important to them. They may experience pressure at school and become anxious about going to school. They start to try and push boundaries in their relationships with their parents. 16-19years- Young adults have confidence and enjoyment when it comes to relationships with their peers. They may feel left out if they don’t have a group of friends. Behaviour could be linked to low self esteem which could lead to drinking, drugs and early promiscuity. Moral development 0-3months- Babies have their first smile at about 5 to 6 weeks old. 3-6 months- Babies show joy by smiling, cooing and laughing when they are fed, comfortable or safe. 6-9 months- At this age babies show joy by smiling, cooing and laughing when they are fed, comfortable or safe. They cry when distressed or unhappy. 9-12 months-Babies at this age have no understanding of right or wrong, but starts to understand word ‘NO’ when applied with a firm voice. 1 2 years Sensitive to adult approval and disapproval, despite tantrums and bursts of anger. No understanding of right from wrong, but understanding yes or no. 2-4 years –No understanding of right or wrong but start to follow simple rules most of time. By the age of 3 and a half they are beginning to know right from wrong and are more self-controlled and less aggressive. They want to be good, but is not yet sure how to carry out most promises. 4-7 years –Children at this age are willing to be good, but may tell lies or blame others for doing wrong because of intense desire to please and do right. 7-12 years –Children at this age may experience guilt and shame. They have difficulty admitting mistakes. Is aware of right and wrong and they want to do right. 12-16 years –Children by now know right and wrong, they try to weigh up alternatives and make some decisions alone .And are usually reasonably thoughtful and at this age they are unlikely to lie. 16-19 years –Young adults at this age experiences feelings of frustration, anger, sorrow, and isolation. May become confused and disappointed and this could result in being interested in early promiscuity as response to physical-emotional urges.

Saturday, September 21, 2019

Abortion and Writing Professor Hyde Essay Example for Free

Abortion and Writing Professor Hyde Essay Technical and Business WritingProfessor Hyde The Advantages of Abortion? For many years, abortions have been performed and so has the controversy over abortion. Today, I have decided to write about the advantages of having an abortion. Some may argue that there are no advantages to having an abortion, but that’s what makes this topic such a debatable one. Abortions have been performed since the 1800’s. Not until the infamous decision of Roe v. Wade that abortions became legal medical procedures. It was also the year the United States Supreme Court recognized abortions as part of women’s civil rights. To the average person whether male or female, abortion should be against the law, but I beg to differ. Abortion gives couples the option to choose not to bring babies with severe and life-threatening medical conditions to full term. Aborted fetuses contribute to medical science through stem cell research that cure diseases and re-grow lost or damaged limbs. It’s almost like donating organs of the decease to someone alive in dire need. In cases of rape or incest, forcing a woman who was made pregnant by the violent act would cause further psychological harm to the victim. No child should be born into this world unwanted. Statistics show that unwanted children are raised in a home with no love or supervision. They become adults who commit crime and are sentenced to prison. Another reason women have abortions is they don’t have the financial resources needed to support a child. The majority of the population has Medicaid as health insurance coverage so termination of pregnancy can be free or low cost. If they decide to keep the baby and raise it, the cost to taxpayers could be in the hundreds of thousands of dollars. I chose to title my paper â€Å"The Advantages of Abortions† because your life doesn’t have to stop because you chose to end your pregnancy. Women shouldn’t feel ashamed or embarrassed because they chose a different decision than most. An unplanned pregnancy may be a burden now, but years from now it may become a miracle or joy because you had a chance to grow and mature as a person. Before you can raise a child you need to finish raising yourself first.

Problems facing the Triumph underwear company

Problems facing the Triumph underwear company Triumph is an international manufacturer of underwear. It was launched in Germany since 1886 and now it has expanded its business in 120 countries around the world include Malaysia. Triumph has introduced seven series of underwear which are maximize, modern shapes, t-shirt bra, Eco chic, premium collection, miss Triumph and Triaction. Today, women purchase bra not only because they need it, but is to explore their sensuality. It is all about color, fashion and image. The foundation of an outfit and makes a big difference in how a women looks. In order to increase the sales of Triumph and compete against competitor, a better understanding of consumers needs and wants and their satisfaction level about Triumph bra. Problem definition is defining and developing a decision statement and the steps that involved in translating it into more precise research terminology which include a set of research objectives. Triumph mission is to become the market leader in the industry which stated as We Are In To Win. In order to achieve high profitability, Triumph engaged in better understanding of consumers needs and wishes. Besides Triumph, there was many more variety type of brands which serve the same customers such as La Senza, XiXili, Wacoal, etc. So, the problem concerned by Triumph is What the management can do in order to increase the market share? They constantly carry out some research and introduce new design of bra which aims to exceed consumer expectations with variety design, more desirable, higher quality, and best fit products. Price range of Triumph bra can be the crucial factor that will influence consumer buying behavior. In this research project, we stated out the problem which should be concerned by Triumph should the price of the bra be changed? As we know, some of the users are more concerned on the quality level of Triumph instead of price. Thus, we conduct this project to find out the main concern of Triumphs user. The features of Triumph bra provided will directly link to customer satisfaction level. It can transform a customer either to become a loyalty customer or dissatisfied customers. Therefore, it is important to let Triumph understanding What is the satisfaction of consumers about the Triumph bra? Objective and Hypothesis The questionnaire we designed was mainly concern about the identification of satisfaction level of consumers toward Triumph bra and understanding the significant of price, quality, and other features of Triumph. The research objective is the main goal to be achieved by conducting research projects, the main objectives: In order to understand the various needs of consumers. To determine the satisfaction of consumers about Triumph bra. To determine the reason of consumers purchase the Triumph bra. To study the improvement of 4Ps needed to make to increase market share. To determine the potential improvement for Triumph bra. The questionnaire consists of ten questions which correspond with the objectives and hypotheses set to obtain the results expected. Hypothesis is the formal assumption statements which explain desirable outcome. The hypotheses of this research project are: The awareness of Triumph is high among the respondents. The comfortable of Triumph bra is the main concern for respondents. The customers are satisfied with the quality of Triumph bras. The customers are satisfied with the features and design of Triumph bras. The customers are not satisfied with the price of Triumph bras. Research Design In our research project, we choose to use exploratory and descriptive research methods to obtain the information needed to structure and respond to the problem definition. It will be conducted among students, office ladies and housewives where their age range start from below 20 years old, 21 to 30 years old and 31 to 40 years old. 1. Exploratory Research We decided to use exploratory research as our beginning stages to conduct our research project. The reason to conduct this research is because we do not have the prior knowledge about the problem situation of Triumph. It can help us to explore the nature of problem of Triumph and gain insight of solving the problem. Through the exploratory research, we can formulate and define the problem more precisely. Thus, it also helps us to gain the information about the purchase and consumption behavior of Triumph users. 2. Descriptive Research We use descriptive research to gain insight of the target market characteristic. First, we would want to know the respondent background such as their age and occupation. Second, we want to identify the consumers buying behavior and their consumption pattern toward Triumph bra. Third, we would want to figure out the awareness of Triumph bra. Thus, we had distributed the survey questionnaire to 100 respondents from various urban areas which include Wangsa Maju, Genting Klang and Sri Rampai. Survey Questionnaire Our questionnaire consists of 10 questions. For question 1 and 2, we will use ratio scale to classify the respondents frequency and money spends on purchasing a bra. From question 3 to 6, we will use the interval scale to identify the possible competitors brands, awareness of Triumph bra, the sources of respondents get to know about Triumph and the location of selling Triumph. Whereas, from question 7 to 9, we will use ordinal scale to indicate the relative extent of satisfaction, preferences and the concern factors of Triumph users. Lastly, question 10, we use nominal scale to determine the possibility of improvement needed to carry out by Triumph. (Refer to appendix) Sampling A sampling frame is a representative of the element of the target population. Our research project was only targeted at women where it included students, office ladies and housewives. Sampling frame Screening questionnaire will be given to 100 samples of bra users. The survey will be conducted in the area of Wangsa Maju, Genting Klang and Sri Rampai. Before this, a pilot study will be conducted to pretest the questionnaire on 20 respondents. Cost The estimated cost will incurred on this research project are as follow: Printing RM40 Paper RM10 Transportation RM10 Timing This research project will be adhered as the following schedule: Submission of research proposal Week 3 (11 to 16 October) Approval of proposal Week 4 (18 to 22 October) Preliminary design of questionnaire Week 5 (25 to 29 October) Pre-test of Questionnaire Week 6 (1 to 5 November) Field survey, tabulation, analysis of data and report preparation Week 7 to 9 (8 to 26 November) Submission of Marketing Research Report Week 10 (29 to 3 December) Marketing Research Presentation Week 11 and 12 (6 to 17 December) Data Analysis 1) Frequency of purchase The data analysis did not support that frequency of purchasing bra per year is low. Based on the survey, 44% of respondents purchase bras less than six months, 40% purchase less than one year, 9% purchase one year and above and only 7% purchase less than three months. Therefore, most of the respondents purchase bra less than six months. Significant at p

Friday, September 20, 2019

Right to Adequate Standard of Living

Right to Adequate Standard of Living RIGHT TO ADEQUATE STANDARD OF LIVING FOR HEALTH AND WELL-BEING INTRODUCTION ‘’ A RIGHT IS NOT WHAT SOMEONE GIVES YOU; IT’S WHAT NO ONE CAN TAKE FROM YOU ’’ Ramsey Clark Human rights exist to all human beings. Those rights are which is fundamental for living and other human existences. Such as, right to live, speech, work, movement, freedom etc. Whatever their nationality, colour, sex, religion, language or any other status they are all entitled to human rights. Human rights play a great role in everyone’s life but not everyone realizes it. Those should not be taken away. They are inalienable. But in some specific cases it can be restricted. For example if a person is caught by a court for a crime, the liberty right may be restricted. Engineers have meaningful ways to development. But many of us would wonder what engineers can do with human rights. Indeed engineering has everything to do with human rights. As engineers it would be more important to ensure human rights of ours and people who works with us. Those lead to continue designing and implementing projects protecting standard of all living beings. In the 21 century, it seems that there will be increasing engineering opportunities in the human rights field. So in this assignment we are suppose to understand about human rights and discuss about one human right recognized by the international convection on economics, social and cultural rights. According to International Convention on Economic, Social and Cultural Rights Article 12: 1. The states parties to the present Covenant recognize the right of everyone to the enjoyment of the highest attainable standard of physical and mental health. 2. The steps to be taken by the States Parties to the present Covenant to achieve the full realization of this right shall include those necessary for: a) The provision for the reduction of the stillbirth-rate and of infant mortality and for the healthy development of the child; b) The improvement of all aspects of environment and industrial hygiene; c) The prevention, treatment and control of epidemic, endemic, occupational and other diseases; d) The creation of conditions which would assure to all medical service and medical attention in the event of sickness. Everyone has the right to a living standard sufficient for the health and well being. Water is one of the measurements of measuring living standard. However without access to water other rights could not be exercised such as article 12. So everyone has the right to use clean and accessible water. And have to making sure that do not get sick from drinking it and from using it. ‘’ACCESS TO SAFE WATER IS A FUNDAMENTAL HUMAN NEED AND THEREFORE A BASIC HUMAN RIGHT’’ Kofi Annan http://banksandhumanrights.ch/cs-rights?ci=10 For everyone the water supply must be sufficient for personal uses. Some uses are drinking, washing, domestic purposes, cooking, and personal hygiene. According to the data of the WHO (World Health Organization), a one person need between 50 and 100 liters of water per day. But due to population growth people can’t access safe drink water. Lack access to drinking water nearly one billion people Lack access to sanitation -nearly 2.6 billion people Die from sanitation related diseases per year -nearly 1.6 million people †¦From WHO data A boy collecting water from a drinking water pipe following a break in the pipe at Bangalore. http://www.thehindu.com/news/cities/bangalore/activists-rap-bwssbs-leakage-reduction-project/article1063685.ece Because of using unsafe drinking water there are many health problems have arising in Sri Lanka.Out of the 25 districts, more than 15 districts are affected by this problem. Waters in towns are polluted with domestic sewage and industrial effluents and toxic, and waters in rural areas are polluted with agricultural waste and fertilizers. This planet is suitable for living from other planets due to the availability of water. The amount of drinking water in the world is very few. It is less than one percent. The government should provide safe drinking water to people. But Rathupaswala, Weliweriya water issue is yet to be solved. People in Rathupaswala faced a huge problem about their drinking water. Their drinking water was unhygienic due to an industrial waste of a glove factory in Nedungamuwa.According to observations; it was disclosed the PH content in the water was below 3.5 percent. Many residents get their drinking water from plastic tanks. But it was not satisfied..So they had to go to the nearest places looking for water. It has become an added burden to them. People had organized a protest at Weliweriya to regain their rights. But what they received was a rain of bullets instead of water. Three people were killed and over 40 were injured. The military has no right to intervene in civil protest. It is not good of involvement of military in civil affairs. We cannot accept it. So this Rathupaswala water problem becomes a human rights violation. This incident shocked the entire country.Eventhough the government has ordered to remove the glove factory, the problem still exist. Still people in Rathupaswala get their drinking water from black plastic tanks which they were provided. Also there are many serious health problems because of using unsafe drinking water in Sri Lanka.People face difficulties to access drinking water in dry zone. Pipe-borne water coverage in Sri Lanka – around 34% †¦.From 2008 national census So the rest of the people depending on wells, hand pump tube wells, rain water harvesting tanks,canels,streams etc.Much of agriculture is located in the country hill and then toxic chemicals which are added to agriculture enter the country water system and are delivered to around the country. For example via the Mahaweli,Kelani,Kalu,Walawe.Then people who use this water as drinking water are caused health problems.Beacuse of this water pollution number of persons suffering from renal problems has increased. These diseases were leading death in Vavuniya, Anuradhapura, Polonnaruwa, Trincomalee, and Badulla. What can chemical engineers do about the unsafe water problem? 1) This unsafe water and related health problems needs to be solved urgently. The first thing that needs to be done is stop polluting the water. The factories which are caused water pollution should be established with an environment conservation license and make sure they are reducing the use of toxic chemicals enter the water system. 2) Another step is treating sewage. Actually Sewage can be treated and reuse after chemical treatment. 3) In many situations treatment of water is necessary to make it suitable for drinking. The main health risk is, water is contamination with waste water. This introduces bacterias, viruses and it can be caused for waterborne diseases. So all pathogenic organisms must be removed. The following table shows the removal of some water contaminants by various treatment processes.      Treatment processes Sedimentation Coagulation Flocculation, sedimentation and filtration Slow sand filtration Multistage filtration Chemical oxidation: disinfection Water contaminants Bacteria 0 0 +++ ++++ ++++ ++++ Viruses 0 0 +++ ++++ ++++ ++++ Giarda cysts 0 0 +++ ++++ ++++ ++ Cryptosporidium oocystis 0 0 +++ +++ +++ + Turbidity 0 + ++++ ++++ ++++ 0 Suspended solids 0 +++ ++++ ++++ ++++ 0 Taste and odour ++ 0 +++ +++ +++ + IronandManganese ++ + +++ +++ +++ ++ Fluoride 0 0 + 0 0 0 Arsenic 0 0 ++ + + 0 Heavy metals ++ 0 ++ ++ ++ + Dissolved Oxygen + 0 0 0 Carbon dioxide 0 0 + + 0 Colour and organics 0 0 ++ ++ ++ + 0: no effect +: positive effect : negative effect Table taken from:http://www.lenntech.com/small-community-water-supplies.htm#ixzz2rJmibVU0 . Desalination water will become an important water source in Sri Lanaka.It can help with water problems is to build plants to desalinate sea water. There are many ways to remove salt from sea water. Desalination technology will be considered in situations where sufficient water cannot be found. In some cases desalinate water may be cheaper. Desalination technology can be divided into two groups. They are desalting technology and membrane desalting. However these two types of methods can be used to get fresh water from sea water in Sri Lanka. Water fluoridation So as a chemical engineer, by using these methods we can solve this water problem. The world will be a better place when the human rights are approved by all people. References http://www.ohchr.org/en/issues/pages/whatarehumanrights.aspx http://www.unric.org/en/water/27360-making-water-a-human-right http://www.sundaytimes.lk/131020/news/rathupaswala-water-crisis-and-new-moves-to-dam-it-66321.html http://www.hks.harvard.edu/centers/carr/programs/human-rights-to-water-sanitation http://www.ncbi.nlm.nih.gov/pubmed/12926703 http://www.lenntech.com/small-community-water-supplies.htm

Americas Transcendental Voice :: Essays Papers

Americas Transcendental Voice Ralph Waldo Emerson was one of the true fathers of transcendentalism in America. He was said to be the founding member of the smallest church. The congregation included only himself, and his church waited on the world to see his views as the truth. Emerson's beliefs were greatly influenced by friends he met in Europe and the romantic movement of the time. Transcendentalists of the time did not believe in miracles, they thought everything had a common sense answer. They believed that the mind was not just a blank slate to be filled only with what we can perceive through our senses, but something which was capable of intuition and imagination. Emerson believed that God along with great peace and serenity could be found in nature. This essay will trace how Emerson’s transcendental beliefs are reflected in Nature. This essay will also follow Emersion’s appreciation of nature, his transcendental quest to find truths that were beyond the reach of man’s limited senses. In his first chapter entitled Nature Emerson writes â€Å"To go into solitude, a man needs to retire as much from his chamber as from society.†(615) This reflects his feelings towards society and how it must be left behind to truly find God. Later in this chapter he marvels over how God Had made the atmosphere in such a way that we can see the rest of the universe, God’s almighty handiwork. Emerson ponders just what the future generations of people will still appreciate the city of stars God has provided. In Nature Emerson also expresses his love and admiration for the poet when he writes how a woodcutter sees a tree as a stick of timber where the poet sees it for what it is, a tree. Also in this first chapter Emerson expresses his transcendental belief that children are closer to God when he writes, â€Å"The sun illuminates only the eye of a man, but shines into the eye and the heart of a child.†(616). From this first chapter we can tell that Emerson ha d an almost insatiable love of nature, he believed that god was all around us, in our fields, our forests, and our rivers. The second chapter of Nature is entitled Commodity. In Commodity Emerson is ranking all the advantages which our senses owe to nature.

Thursday, September 19, 2019

Essay --

I blinked. The pencil drummed on the table erratically as my hand twitched, my knuckles feeling the trembling broken lead beneath my anxious thumb. The incessant tapping fell dull on my ears, but I earned more than one icy glance from classmates. The paper stared back at me, white and unyielding. My eyes were locked on its blankness, but I didn’t see. The faint blue lines blurred, and fabricated shadows danced before my unfocused eyes. My mind whirred; I could almost hear the gears struggling fruitlessly to turn without oil. I felt my heart stretch with the effort of keeping all the unsatisfied energy within. My fingers laced up through my hair and I pulled on the long curls, as if the prickling pain would help me think. A frustrated growl threatened to escape my throat, but I pushed it back down with a silent reminder that everyone was already irritated with me. The vague babbling from behind served as an ignored cue that a friend was trying vainly to communicate with me. From experience I knew that after a moment, she would mutter, â€Å"You can’t hear anything I’m saying, can you?† and give up on trying to reach me. That was fine by me. The whole of the world was a distraction; I couldn’t afford any individual pulls from my work. As it was, a song hummed distantly in my mind, begging me to draw it closer. My pencil adopted the beat and I frowned. I studied my hands, the tendons tense beneath the surface, knuckles jutting out sharply, and scratches splitting pale skin. Instinctively, I drew one up to my mouth and began to gnaw on an abused and ragged fingernail, feeling my braces click, metal on metal. I noticed my habit, but did nothing to stop. A thousand thousand thoughts sauntered across the surface of my sanity, mocking... ...ped a bucket of cold water over my sleeping chimera. The sound of my pencil’s knocking bounced off the walls of my consciousness and echoed back into my ears. Words of description flashed before my eyes, leading me on towards the light. My paper’s utter blankness ceased mocking me, and held promise instead of contempt. I felt the words there, written in ink only I could see, waiting, waiting for me. I felt a smile push the corners of my mouth up and my pencil began to fly across the paper, soft whispering noises floating up to me like a song, the gentle proof that I had broken down the walls around my creativity. â€Å"The pencil drummed on the table erratically as my hand twitched†¦Ã¢â‚¬  I almost laughed aloud. I couldn’t stop now if I wanted to. â€Å"I’ve got it,† I called over my shoulder. â€Å"Yeah? What?† my friend leaned forward absently. I smiled. â€Å"Writer’s block.†

Creating a Personal Electronic Home Room Security System Robot with Leg

Personal Electronic Home Room Security System-Bot Question: Is it possible to create a personal electronic home room security system with Lego’s Mindstorm kit? Hypothesis: If I use the Lego’s Mindstorm kit, I hypothesize that any type of security system is possible with legos because the freedom of using as many RCX blocks as possible allows room for larger and more complex robots, though the program NQC does have some limits to it. Background Research: Ever since the beginning of civilization, people had been searching ways to secure their own privacy from intruders. First, it was fire, the most basic form of security that scared unwary animals away, along with dangerously exposing one’s â€Å"clandestine† hideout to curious nature. Next came the actual fortification of structures and barricades, which provided temporary protection from unarmed thieves. Finally, after centuries of failed attempts of searching a flawless security system, the world entered the Information Age, where home security was given a complete renovation in safety and style. A typical home security system consists of an alarm system that sounds after an unwanted break-in. Motion sensors around the house may also trigger such an alarm, just in case if the burglar is already hiding out in the house after security is set. Paranoid housekeepers may also take the extra step of installing timed light systems, just to inform burglars that there is still life and activity within the house. However, the price is horrendously expensive. Nevertheless, one security system for the house is enough for the whole family†¦ unless, those pesky teenagers want one too. Subsequently, installation of nested alarm systems and motion sensors is rather inconvenie... ... further studies, future creators can remedy this problem by developing new ways for two RCX to communicate with each other, such as touch sensors that are attached to both RCX’s, or the usage of laser communication. One other problem is the exposure of the RCX blocks that can allow intruders to simply turn off the blocks to shut off the alarm system. This can be fixed by developing automatic enclosing boxes that lock over the open RCX’s when password is set. The idea of multiplexing sensors without the usage of extra hand-created pieces is another important research that can allow more convenient robots and even a numeric pad controlled security system. With these studies, paranoid room securers may someday finally find peace in the security they have. References: Baum, David. Definitive Guide to LEGO MINDSTORMS: Second Edition. New York, Apress 2003

Wednesday, September 18, 2019

Female Direction of Shakespeares As You Like It Essays -- Shakespeare

Female Direction of As You Like It      Ã‚  Ã‚  Ã‚   In As You Like It, Jaques states that "All the world's a stage,/ And all the men and women in it merely players./ They have they're exits and their entrances,/ And one man in his time plays many parts" (II, vii, 138-141). That very well might be true. But if life is a stage traditionally controlled by a man, what parts does that leave for the women of the world? The female answer to this question is that if you don't like your part, change it, and if you don't like the direction, follow someone else. And that is exactly what all-female Shakespeare does. It explores roles for women, roles that women don't traditionally get to play. All-female productions of Shakespeare, as well as female-directed Shakespeare, differ from tradition productions. Female-centered shows tend to revolve around the idea that gender matters, but it does not matter any more than age, politics, socio-economic concerns, or any other defining characteristics found in any given person. Female dire ctors tend to want to stretch the meaning in Shakespeare's plays, be radical, new, and expansive. Female directors gravitate toward a conception of the show filled with characters that happen to be specific genders, not gendered people who happen to be individuals. This makes the theme of the play revolve more around relationships and not around gender stereotypes and a confirmation of traditional gender constructs. Clearly, gender does matter to female directors. However, gender is only another means of adding dimension to a character. For female directors, the characters' relationships are more important than their gender, and it is through the exploration of gender that these directors seek to push limits and expand bo... ...st At Theatre 3." Greenwich Village Gazette. Available online: http://www.judithshakespeare.org/main_reviews.htm Merritt, Erin. Personal Interview. November 6, 2002, via email. Neely, Carol Thomas. Lovesickness, Gender, and Subjectivity: Twelfth Night and As You Like It. A Feminist Companion to Shakespeare. Blackwell Publishers. 2000. Shakespeare, William. As You Like It. The Norton Shakespeare. W.W.Norton & Company, Inc. 1997. Turner, Jeff. As You Like It. On-stage Studies, Vol. 19. University of Colorado. 1996. Werner, Sarah. Shakespeare and Feminist Performance. Routledge. New York. 2001. Woman's Will Website. Brochure. Available Online: http://www.womanswill.org/brochure.html Zell, Allison Eve. "Measure for Measure: Sexual Downplay." TheatreMania.com. Available Online: http://www.malialoke.com/gwen/natalie/index.php?x=article_misc01.php

Zora Neale Hurston, Alice Walker, and Paule Marshall :: essays papers

Zora Neale Hurston, Alice Walker, and Paule Marshall Alice Walker, through her essay "In Search of Our Mothers' Gardens", and Paule Marshall, in "Poets In The Kitchen", both write about the African-American women of the past and how these women have had an impact on their writing. Walker and Marshall write about an identity they have found with these women because of their exposure to the African culture. These women were searching for independence and freedom. Walker expresses independence as found in the creative spirit, and Marshall finds it through the spoken word. Walker and Marshall celebrate these women's lives and they see them as inspirations to become black women writers. Zora Neale Hurston's "Sweat" embodies some aspects that are found in Walker's and Marshall's essays. Delia, the main character, has an identity that is found through her hard work and spirituality. She also finds her freedom and independence in her home. It is essential to first analyze Walker's and Marshall's essays through each of the themes of identity, independence, and inspiration, respectively. Then these themes will be drawn out of Hurston's work to show the similarity between each of these writers' works. Walker and Marshall write about an identity that they have found with African-American women of the past. They both refer to great writers such as Zora Neale Hurston or Phillis Wheatley. But more importantly, they connect themselves to their ancestors. The see that their writings can be identified with what the unknown African-American women of the past longed to say but they did not have the freedom to do so. They both admire many literary greats such as Charles Dickens, Virginia Woolf, and Jane Austen, but they appreciate these authors' works more than they can identify with them. Walker's and Marshall's identification is related to the African-American culture that they have been exposed to throughout their lives. Walker states that: Therefore we must pull out of ourselves and look at and identify with our lives the living creativity some of our great-grandmothers were not allowed to know. I stress some of them because it is well-known that the majority of our great-grandmothers knew without even "knowing" it, the reality of their spirituality, even if they didn't recognize it beyond what happened in the singing at church (Walker, 1996: 2318-2319). Walker delves into the subconscious and ever-present spirituality that is found in African-American women and she believes that it is important to identify with this.

Tuesday, September 17, 2019

Asa Framework :: essays research papers

In recent years businesses in the United States are becoming more diverse places in which to work. Workforce diversity with respect to race, gender, and ethnicity has increased as result of socio-cultural changes, and is to some extent protected by law. While demographic diversity in American businesses has become more apparent, a range of individual differences in the values, attitudes, beliefs, and personalities of their employees is assumed to have existed for some time. However Benjamin Schneider, a psychology professor at the University of Maryland, argues that the range of individual differences in the above mentioned psychological variables becomes less common within businesses over time. Schneider has proposed an attraction-selection-attrition (ASA) framework to explain how organizations behave (440). The main proposition of Schneider’s work is that businesses do not determine behavior. Instead employees determine the company culture. Attraction to a company, selection by it, and attrition from it yield particular kinds of persons within a company. These people determine organizational behavior (Scheneider,1987). From 1997 to 1999 I was employed with a company named TNA North America. This was a company based out of Sydney-Australia, dedicated to selling and servicing packaging equipment to various customers in North America. At this company we all had very similar values, attitudes and beliefs. One of the employees who was very different from the rest of us was the general sales manager. He was different from rest of us in many ways. TNA North America is well known for servicing well to its customers, and all of us at TNA were very used to work ten or twelve hours each day to make sure our customer’s needs were satisfied. In the other hand was the sales manager who only worked six to seven hours each day, and very often did not go to the office for days. Business travel is a big portion of the company budget, therefore we always got the most economical plane tickets. The sales manager was known for flying first class and spending lots of company funds during trade shows, customer visi ts and conferences. This behavior was just not acceptable to the rest of the company. He came to work for us from a company that was our competitor, and he came with good references and showed an extensive knowledge about the industry. During his first 6 months he tried to get along with the rest of the employees, and he also tried to get some projects going with different customers.

Monday, September 16, 2019

Sample Statement of Purpose

I introduce myself as a student of the undergraduate program in Computer Science and Engineering at CVR College of Engineering affiliated to Jawaharlal Nehru Technological University (Hyderabad). I use this opportunity to elucidate my career objectives and give in quintessence of my educational background. My Educational Background and academic achievements: Since my school days, I have been interested in Mathematics and physical sciences. My scholastic record has been meritorious right through school and higher secondary education. With my propensity towards Mathematics and physics, I chose Mathematics-Physics-Chemistry as my group for post-secondary education. I was placed in the top 3% of nearly 200,000 enthusiastic students in the entrance examination for Engineering. This performance helped me in getting admission in to CVR College of Engineering, one of the top institutions for engineering in Andhra Pradesh, India. My fascination for engineering was from an early stage though not a conscious one. There have been doers because there have been dreamers, in our dreams we see not what is, but what can be. It is with such dreams and visions that today we stand at the milestone of success. The sweeping changes in the Technological world and Computers have made the role of computer science engineer a really indispensable one. It has been my deepest desire to be a part of this rapidly burgeoning community. My strong penchant towards programming languages like C which was taught in our high school and also the versatility of the Computers and my basic interest in the field of programming motivated me to take Computer Science and Engineering as my major in undergraduate program. My years as an undergraduate student have influenced me the most. Academically I have matured a lot during this period. It was here that I understood the need to put theory into practice and most importantly to innovate in face of immense hurdles. During the course of study, my encounters with Software engineering, Software testing methodologies and Software Project Management have been extremely enlightening. The joy of learning these subjects under excellent professors is unsurpassable. My inclination towards graduate studies gained foot during my second year of under graduation, during which many of the people told me about the opportunities we have by doing masters and the research programs offered by the universities. Why to Pursue M. S.? Excellence in any sphere of life can be achieved through determination, hard work, perseverance and dedication. Yet, lack of in-depth knowledge of the subject leaves the conceptual skills incomplete. The nature of undergraduate courses does not offer scope for individual expression and rapidly advancing technology necessitates mastery of particular area. It is in this contest I would like to pursue a course that not only supplements the knowledge that I possess but also provides a strong foundation to my research oriented study. In my graduate program my goal is to expand my mental horizons, detailed understanding of latest tools and technologies adopted by engineering, with the time. I also want to learn technical, managerial as well as behavioral aspects of the field to work in higher positions. I strongly feel that master’s program will inculcate a strong quality assurance and testing component in my knowledge, so as to raise the level of excellence in my work. I came to know that an academic experience is must-to-have component for growth in global field of software engineering, as well as to make a mark in professional career. From use of sophisticated tools to advanced theories, MS teaches me all that I need to know to enhance my academic experience and qualification. Why Software Engineering? In my undergraduate studies, I have benefited from the breadth of Jawaharlal Nehru Technological University’s syllabi content that has given me a comprehensive exposure to the core areas of Computer Science and a strong conceptual understanding of the same. In these three and half years of study, I have strived to maintain an approach of expending independent effort in all my endeavors. Learning by myself and sharing my knowledge with others has been most worthwhile, when comprehending a concept. My interest in Software Engineering arouse when I was in my second year of under graduation. I believe that Software Engineering is the application of disciplined, systematic approach to the operation, development and maintenance of software. The discipline of software engineering that increased my interest towards this field is it covers tools, knowledge and methods to define software requirements and to perform computer programming, software design, user interface design, software maintenance tasks and software testing . As Software engineering encompasses the knowledge from different fields like computer engineering, computer science, mathematics, testing methodologies, quality management, project management etc I came to a conclusion that career in software engineering can be very rewarding as there is demand for software engineers across the industries. Why your University? The selection of the right university by the candidate is as important as the selection of the right candidate by the university. Having to choose a university that is suitable to my ambition is a major decision, one which can’t be taken in haste. To achieve my objectives, I feel that the choice of University is of critical importance. Information from faculty here at the college, my seniors and perusal of the University web-site, I have inferred that your University provides excellent research activities and balanced academic program which is conducive to my study. I feel that I can realize my aspirations that I have nurtured along. As a part of your family of students, I have to imbibe the best of what you offer, extend the breadth of knowledge. In conclusion, I hope that I will be given chance to realize my objectives by granting admission in your esteemed and distinguished University. I am confident that with my academic standards and strong motivation, zeal, positive attitude and with the aid of your graduate program, I will be able to make a significant contribution to the research endeavors at the University. I take this opportunity to request for suitable financial assistance from the department and college.